ETPS, the leading ISV, is proud to announce the partnership with payment services and gateway provider ION International Holding Ltd, to offer China’s most popular mobile payment options Alipay to merchants.

Alipay is the Chinese e-commerce giant, Alibaba’s 12-year-old mobile payments app.

Alipay has over 300 million users, 800 million Chinese accounts and deals with 80 million transactions per day with 45 million payments done through Alipay Wallet, their mobile app.
They are currently the biggest players in China’s mobile payments market with 80% market share.

Alipay Strategy

With the flourishing of mobile internet users, it is predicted that m-commerce (mobile commerce) itself will hit US$334 billion, 49.7% of total retail sales.With these figures, Alipay intends to capture the market by forming partnerships with esteemed merchants.

Recently, Marriott International has decided to roll out Alipay around 10 hotel locations in Hong Kong and China which allows travellers to pay for their stay, dining and a whole range of services provided by the hotel chain, using Alipay.Alipay has also ventured into O2O in Taiwan by allowing mainland tourists to pay through the Alipay QR code when buying goods from Taiwan.With the launch of Korea’s first internet-only bank by Daum Kakao, Alipay has also dived into the opportunity to serve Chinese tourists in Korea by offering financial services through the online bank.

Alipay has also announced its launch in Europe starting with a stationary merchant at the Frankfurt airport. Alipay continues to include more brands and retailers in Europe which they believe Chinese consumers are interested in.

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